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Loop marketing for B2B: Building your first B2B loop marketing strategy
Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B lead generation through long-term customer expansion....
Ahrefs Evolve 2025 Recap: What You Missed (and Why It Matters)
This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly as every conversation circled back to AI. Its meteoric impact on our industry cannot be overstated. Here are the four themes that defined Ahrefs…Read more ›
Webinar: An SEO memorial service by Cynthia Ramsaran
Join a joyous celebration of life, honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you...
Google shows off Circle to Search and new AI-multisearch experience
Google launched new search features, including Circle to Search and a new AI-powered multisearch experience within Google. Google is “introducing...
Google updates data privacy policies for targeted ads in the EU
Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). Brands and advertisers will...
Google to change European search results to show comparison sites
Google search results in Europe may start to look a little different in the coming weeks in order for Google to comply with a new regulation called...
Setting PPC goals: How to tailor KPIs and metrics for each funnel stage
When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined...
Google Ads lays off hundreds of staff amid support crisis
Google will lay off approximately 1,000 employees from its advertising sales team this year. Why we care. Advertisers told Search Engine Land last...
Modern SEO: Packaging your brand and marketing for Google
Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the...
New research study asks if Google Search is getting worse
A recently released research paper looked to see if Google Search, as well as Bing and DuckDuckGo, search quality has improved over the past year or...
AI-enhanced YouTube marketing: Insights from 3 case studies
YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new...