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How to Optimize for AI Search: A Guide for You and Your AI Agent

It might sound like a completely new discipline. For the most part, it isn’t. Google says its AI search features still rely on its core search systems. Your content still needs to be crawlable, indexable, and useful. Microsoft says that…Read more ›

Google provides more Demand Gen ad features

Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up conversions.

Instagram chief shares algorithm insights and posting tips

In a new series of videos, chief Adam Mosseri addresses concerns about algorithmic influence and suggests how creators can improve their results.

Influencers vs. Creators: What’s the Difference & Which Should Marketers Invest In?

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my...

What Is Contextual Targeting, in the Context of Ads?

As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid...

LinkedIn launches sponsored articles

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing...

Google rolls out new Performance Max guide and updates several others

Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more...

404 pages: Best practices and examples from 50+ brands

404 page errors can frustrate users and cause them to leave your site. However, with some foresight, these errors can become an opportunity to...

Common Analytics Assumptions — Whiteboard Friday

Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape...

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