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How to Optimize for AI Search: A Guide for You and Your AI Agent

It might sound like a completely new discipline. For the most part, it isn’t. Google says its AI search features still rely on its core search systems. Your content still needs to be crawlable, indexable, and useful. Microsoft says that…Read more ›

Google provides more Demand Gen ad features

Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up conversions.

Instagram chief shares algorithm insights and posting tips

In a new series of videos, chief Adam Mosseri addresses concerns about algorithmic influence and suggests how creators can improve their results.

Generative AI tools every marketing team should use

When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at least not initially. Love ‘em or hate ‘em, generative AI tools are impressive. From text and data analysis to uncanny photos and celebrity...

What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed

To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86 different keyword traits, from YMYL to CPC to query length. Across our data set, AI Overviews appear for 21%…Read more ›

How to make PPC work for SMBs

PPC offers great opportunities for companies of all sizes to reach new customers. However, enterprises and small to medium-sized businesses (SMBs)...

What Belongs on Your Local Business’ About Page?

Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local...

8 Retention Strategies to Keep Your Best SEO Talent From Fleeing

Reduce turnover and improve agency performance with our 8 proven strategies to retain your SEO talent. And discover the main reasons why they may be...

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