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How to Optimize for AI Search: A Guide for You and Your AI Agent

It might sound like a completely new discipline. For the most part, it isn’t. Google says its AI search features still rely on its core search systems. Your content still needs to be crawlable, indexable, and useful. Microsoft says that…Read more ›

Google provides more Demand Gen ad features

Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up conversions.

Instagram chief shares algorithm insights and posting tips

In a new series of videos, chief Adam Mosseri addresses concerns about algorithmic influence and suggests how creators can improve their results.

Has Google Gotten Worse? Here’s What New Data Says

“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone...

How a New CEO Helped This Protein Brand Turn a Profit

Aloha CEO Brad Charron restructured the company, pulled out of product categories, and rethought retail to make the protein brand profitable.More

Enterprise SEO Metrics & How to Report On Your Successes

You’ll create a lot of different SEO reports for a lot of different people in an enterprise environment. Let’s look at some of the reports you’ll...

The Smart Investor’s Guide to Buying a Website

It’s a similar, yet simpler, process compared to merging or acquiring an existing business. But, just like with a business acquisition, not all...

Google advertisers are confused between support and sales – we asked for clarification

Google is concerned there may be confusion around the roles of its sales and support departments. Advertisers recently groused that support is at an...