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YouTube Adds New ‘Hype’ Options, Members-Only Content Filters
Now you can double-down on your promotion of rising creators.
Threads Adds Podcast Promotion Tools
Now you can link your podcast to your Threads profile.
Customer retention strategies for 2024
Social media and customer retention are intrinsically linked because social has become a key player in the entire customer journey. The average...
Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)
I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being...
LinkedIn to sunset lookalike audiences
LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy,...
75% of top brands fall victim to fraud in Google Search Ads
Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial...
TikTok pilots 30-minute video uploads for select users
TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Why we care. Longer videos may provide more...
Generate image alt text at scale with AI: A 7-step guide for SEOs
Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for...
Meta rolls out new and updated tools to improve brand safety controls
Meta introduced new tools and features to existing tools that enable brands to monitor their reputation across its platforms. They include: Brand...
How product scoring can boost your Shopping campaigns
PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are...
Breaking News: ‘PR Critical to SEO Success’ Is Not Breaking News
The intertwining of PR and SEO is not groundbreaking news; it's an established strategy for success in the digital age. Learn more in this article...