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AI Overviews Change Every 2 Days (But Never Change Their Mind)
To find the answers, our data scientist, Xibeijia Guan, analyzed over 43,000 keywords—each with at least 16 recorded AI Overviews—over the course of a month. She extracted this data from Brand Radar, our new AI visibility tool that tracks hundreds…Read more ›
Edits Adds Improved Caption Editing, New Effects
Edits is also getting a Boomerang-style Reverse play option.
How to Get Backlinks: An Honest Answer
First, we have someone offering us to pay for it: Then there’s someone else, framing their backlink request as a “guest post opportunity”: And...
We Published a Children’s Book. Here’s How to Get It.
Introducing: “White Haired SEO (Super Exciting Odyssey)” This book tells the story of Jessy: a curious little girl, who touched her mother’s...
51 Types of SEO. Did We Miss Any?
But no worries, we’ve organized them neatly to save you a headache. Click the links to explore a deep dive into each SEO type. Final thoughts Let’s...
Google Ads moves reports to new location in latest UI update
Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience a different layout, structure and...
Google tests ‘highly rated’ call out for Local Services ads
Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). As part of the experiment, when users input a local...
Meta expands automated audience targeting options in latest AI push
Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. The decision to expand access to this automated...
YouTube advertising: The ultimate guide
With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing...
Avoiding cookie-cutter SEO: 8 red flags to watch out for
SEO has been around for decades, yet experiences with it vary widely. The fact that so many agencies offer SEO services today can give the...
The Present and Future of Link Building OKRs: What Success Looks Like
Link building plays a crucial role in your SEO campaigns and overall business success. Setting OKRs can help you implement the best link-building...