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How to master the holiday customer service rush with Sprout
Holiday shoppers no longer line up outside big box stores for the best deals. Instead, they’re turning to social media to find, research and buy gifts. And when their shopping experience falls short, social is where they go to ask questions and share their...
AI’s Impact on SEO: 13 Things That Changed, 4 Things That Stayed The Same
This shift happened fast. In 2024, AI Overviews rolled out to millions of searches, ChatGPT climbed into the top ranks of global websites, and the once-reliable #1 Google spot began losing a third of its clicks. Suddenly, SEO wasn’t just…Read more ›
Some advertisers are unable to access Google Ads
Google is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you try to login to Google Ads,...
ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?
In March, I published a study on generative AI platforms to see which was the best. Ten months have passed since then, and the landscape continues...
Client onboarding and offboarding: The PPC agency’s guide
Winning and losing clients is part of the agency business. But with the right processes in place, you can smooth client transitions and maintain...
X Is Testing a Dedicated Video Tab in the Lower Function Bar
A dedicated video tab would help underline X's new 'video first' approach.
X is Looking to Expand its ‘Amplify’ Video Monetization Program to Creators
The program enables creators to take a share of revenue from pre-roll ads.
Meta Loses Data Scraping Case, Highlighting the Need For Clarified Regulation in a Social Media Context
Meta had sought to stop a business from scraping publicly available Facebook and IG user data.
X Will Display Sports Gambling Odds In-Stream Via New Partnership with BetMGM
Gambling odds are coming to X, which it will display amid discussion of sports events/
This CEO’s Secrets to Scaling Your Business to 9 Figures
Ridge CEO Sean Frank shares the growth tactics he used to expand his U.S.-based metal wallet company into an international accessories company.More
ChatGPT for SEO? You’re Using It Wrong.
Let’s explore three common mistakes and how you can fix them. Believing everything ChatGPT says is never a good idea, but believing answers to...