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Snapchat pitches its ad platform to SMBs
The app’s effort to promote its younger audiences may be good for smaller brands but may alienate larger clients.
Pinterest tells brands to launch holiday campaigns early
The platform said its users start their festive activities as early as September, and a longer promotional period can help marketers learn what works.
How millennials use social media: What marketers need to know
Side parts. Skinny jeans. The Valencia filter. We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe,...
LLMs Are Not as Complex as You Think: Here Are 10 Strategies To Improve AI Visibility
Struggling to earn LLM citations without a playbook? Discover 10 expert-backed strategies to boost AI visibility and long-term brand impact.
Facebook wants to scan users’ camera rolls for content
The new opt-in feature is designed to mine devices for images that can be turned into postable collages and recaps, although it’s unclear whether...
Threads updates reply format and web UI
The platform will now feature indented responses below posts, as well as a web version that more closely aligns with the app experience.
Instagram expands Your Algorithm tool to Explore
The feature will now be available to all English-language users and will allow them greater capacity to control what the algorithm shows them.
How to use AI brand monitoring for always-on brand health
There have never been more places to monitor your brand health, and the volume of online content increases every day. While manual tracking worked a...
How to create AI agents for social media marketing
Social media teams face a real capacity problem: too many platforms, too many messages and never enough hours to manage it all manually. AI...
Meta raises the price of its Quest VR headsets
The company attributed the increases to rising hardware costs, but the move may also point to a larger strategy to step back from its metaverse plans.
X launches new Cashtags format on iOS in the US and Canada
The feature gives users embedded market information with real-time prices and is another step toward creating a fully functional banking experience...