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Top social media conferences to watch in 2027
Relevant topics professionals can look forward to include artificial intelligence, influencer marketing and more.
How to calculate engagement rate in 2026
Key takeawaysEngagement rate measures how many people interact with your social content relative to reach, impressions, or follower count. It includes actions like likes, comments, shares, and saves, but not passive views.The most common formula is engagement rate by...
Meta launches pop-ups in Best Buy stores
The Meta Lab retail locations will offer 900-square-foot in-store experiential spaces to test artificial intelligence-powered devices in the U.S....
Meta’s lax community standards have led to increased harassment
A new report from the Center for Countering Digital Hate found that hateful comments on Facebook have quadrupled since 2025.
TikTok shares performance data on FMCG campaigns
A study on the effectiveness of on-platform fast-moving consumer goods ads explored the impact of promotions on offline sales.
Snapchat releases data on video ad performance
The app used eye-tracking and a brand equity framework to determine how its user base responded to branded Commercials on Snapchat.
Meta launches America’s Workforce Academy
The regional jobs and training program will partner with local construction companies in areas where the company is building data centers.
Meta will use off-site activity to customize feed and AI responses
The company’s artificial intelligence chatbot will know what websites users have visited and use that information to tailor its algorithmic...
How social listening boosts customer advocacy in 2026
Key takeawaysSocial media listening reveals what customers actually want. Acting on real feedback (instead of guessing) is what earns...
What is social CRM? A complete guide for 2026
Key takeawaysSocial CRM connects social media interactions (comments, DMs, mentions) to customer profiles in your CRM, giving teams a complete view...
Keyword research for AEO: A guide for winning answer engine traffic in 2026
Keyword research for AEO can feel overwhelming because audiences are searching for almost everything in AI search, and queries are nuanced and...