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How to Optimize for AI Search: A Guide for You and Your AI Agent

It might sound like a completely new discipline. For the most part, it isn’t. Google says its AI search features still rely on its core search systems. Your content still needs to be crawlable, indexable, and useful. Microsoft says that…Read more ›

Google provides more Demand Gen ad features

Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up conversions.

Instagram chief shares algorithm insights and posting tips

In a new series of videos, chief Adam Mosseri addresses concerns about algorithmic influence and suggests how creators can improve their results.

“You need to be an event business”

“It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so successful at using events to carve out a niche for themselves, and what small- and medium-sized...

Make Learning Fun With 23 Awesome Business Ideas for Kids

Entrepreneurship can keep your kids busy and engaged while teaching them valuable life skills. Forget lemonade stands—browse creative ideas you can...

Marketing KPIs: 30 Metrics for Every Marketing Role

To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle...

Google exec addresses advertisers’ automation concerns

Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to...

Bing Deep Search is rolling out to more users

Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, seems to...

Google revamps SEO Starter Guide to focus on a starter audience

Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily...

3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them) — Whiteboard Friday

In this Whiteboard Friday, learn how to find technical SEO issues, how to define issues, as well as how to resolve them.

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