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How to audit your brand perception using social data
Don’t assume you know how your audience sees you. Use social intelligence, like sentiment analysis, to move beyond assumptions and understand how people really perceive your brand. For example, the 2025 Sprout Social Index™ highlights that authenticity is the...
Empathy marketing is what sets the best social teams apart
Many marketers too often mistake their job as stewards and amplifiers of their brand. While that isn’t necessarily wrong, it’s not their most important job. Understanding and advocating for their audience is. We’re back with the latest edition of our series, @Me Next...
X is Developing a New ‘Articles’ Content Option for Long-Form Posts
A new long-form content option coming to X?
TikTok’s Prompting Users to Download a New, Dedicated TikTok Search Shortcut
TikTok continues to emerge as a powerful desicovery tool.
Meta Outlines New Approaches to Generative AI Transparency
Meta's working with industry partners to establish stronger rules around AI disclosure.
LinkedIn Adds New Prompts to Boost Networking Opportunities
LinkedIn's adding new generative AI tools to help streamline outreach.
Now we’re here: Sprout named #1 Best Software Product by G2
The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout...
How to Generate Leads on LinkedIn in 2024, According to LinkedIn’s VP of Marketing
Click here to read more Expert Edge perspectives with some of the top leaders in Marketing today. LinkedIn is an incredibly powerful platform for...
Lulus’ Secret to Keeping Customers Happy for 25 Years
Crystal Landsem, CEO of Lulus, doubled the company’s growth potential by giving customers what they wanted. Discover her best customer retention...
12 Outstanding Branding Design Examples—and Why They Work
There’s no better way to find inspiration for your brand’s visual identity than by looking to other successful brands in your industry. Explore...
Stand out in the Market With Distinct Brand Identity Design
The key to creating a memorable brand identity for your business is staying true to your vision and designing for your target customer. In this...