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How to Optimize for AI Search: A Guide for You and Your AI Agent

It might sound like a completely new discipline. For the most part, it isn’t. Google says its AI search features still rely on its core search systems. Your content still needs to be crawlable, indexable, and useful. Microsoft says that…Read more ›

Google provides more Demand Gen ad features

Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up conversions.

Instagram chief shares algorithm insights and posting tips

In a new series of videos, chief Adam Mosseri addresses concerns about algorithmic influence and suggests how creators can improve their results.

The Hustle’s YouTube Team Tells Us Their Favorite Short-Form Videos of 2023

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you...

Microsoft expands enhanced conversions and ad targeting capabilities

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced...

24 of My Favorite Sample Business Plans & Examples For Your Inspiration

I believe that reading sample business plans is essential when writing your own. As you explore business plan examples from real companies and...

Google will sunset commission bid strategies for hotel ads

Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is...

Google Ads investigating bugs impacting payment methods and credit card updates

Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their...

One year later: Little change to Microsoft Bing’s search market share

Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., even less globally. But make no mistake –...

Google investigating ‘confusing ad text’ error impacting ad campaigns

Google Ads is currently investigating error messages related to “confusing ad text” and other content quality labels. While affected users can still...