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Snapchat Adds Public ‘Topic Chats’ to Expand its Use Case
Public group chats could be another way to engage Snap users.
Meta Wins Long-Running Antitrust Case Against the FTC
The ruling ends five years of the FTC pursuing its case against the company.
Want to speak at SMX Advanced? Now’s the time to submit your session ideas
SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 11-12. As you know, 2023 was an...
Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses
Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” When more than one LSA is...
Value-based bidding: Why it’s key to boosting your Google Ads
More advertisers are exploring the potential of value-based bidding (VBB). But what exactly is this method and why does it matter? This article...
Product page SEO: A complete guide
Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost...
SEO and UX: Finding the strategic balance for optimal outcomes
The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for...
Meta Shares Insights into How the Threads Feed Algorithms Work
Some handy insights into what Threads is using to determine user interest.
TikTok’s Testing a New Way Facilitate Engagement Between Creators and Their Paying Subscribers
TikTok continues to explore more ways to enhance its live-streaming elements.
Threads is Testing a New Option to Save Posts
Threads continues to add new features as it works to take on X.
YouTube Will Now Display Live-Streams Within the Shorts Feed, Adds New Podcast Options
YouTube takes another leaf out of TikTok's playbook.