Ampli.fy
Corporate reputation management: How to use social listening to protect and build brand trust
You spend years managing a vibrant, positive brand reputation—nailing the customer experience, delivering great service and watching your reputation thrive. But all it takes is one viral post to make all that hard work feel like it’s disappearing overnight. Even the...
YouTube Improves Timestamp Controls, Expands Reply Suggestions
The latest updates from the YouTube team.
Here’s why PPC now looks more like paid social and what it means
One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing...
Google updates Gmail ads with new layout and ‘Sponsored’ label
Google today introduced a new “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail...
How SEO grows brands: The science behind the service
There is too much misinformation about how SEO works. And this doesn’t help to increase investment in our industry. In this article, we’re going to...
Google renames Bard to Gemini, unveils paid version of Gemini
Bard, Google’s generative AI-powered conversational tool, is no more. Well, in name only. Google today announced the renaming of Bard as Gemini....
X Announces Exclusive Content Deal with the WWE
X continues to build out its video content slate.
Pinterest Adds More Users in Q4, Announces New Google Ad Partnership
The latest performance numbers from Pinterest.
Meta Shares Notes on the Development of its AI-Based Ad Targeting Systems
Some new notes from Meta's ad team on its evolving AI ad tools.
Reddit Publishes New Report into How the Platform is Influencing Purchase Decisions
The report looks at how consumers are using Reddit insights to refine discovery.
Meta Challenges New EU Regulations Around ‘Supervisory Fees’
Both Meta and TikTok have challenged a new regulation that could unfairly penalize better performing businesses.