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The ChatGPT Traffic Playbook: How to Track, Measure, and Grow
In this guide, you’ll learn what makes ChatGPT traffic unique, how to track it in your analytics, and strategies to increase both direct and indirect visits from this AI assistant. ChatGPT traffic works differently from regular search engine traffic. Knowing…Read more...
Data Shows That Meta’s AI-Based ‘Vibes’ Feed is Struggling to Hold Attention
Initial results suggest that not many people are interested in an AI-only video feed.
Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content...
Four Steps to a Better-Performing About Page
An About page is often part of a buying journey. It can drive people to your site and help convince them to trust your brand, boosting both brand...
X Starts Displaying Sports Gambling Odds In-Stream, Powered by BetMGM
Another controversial move for the Elon Musk-owned platform.
Threads Plans to Deprioritize Political Discussion Through New Recommendations Approach
Meta's looking to make it harder to find political discussion on both Thread and Instagram.
Diving Deep Into Marketing for Dentists (My Takeaways)
An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard...
Pinterest revenue rises 12% as monthly active users reach all-time high
Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. Ad earnings surged as the platform’s global monthly active users increased 11%...
Google Analytics 4 adds new dimensions for measuring paid and organic traffic
Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium....
TikTok pushing users to add Search shortcut
A new TikTok intersitital is encouraging users to add a shortcut to their device home screen, the latest effort to encourage more people to search...
YouTube expands Content Takeovers to offer exclusive advertising on more inventory
YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator...