Ampli.fy

Google provides more Demand Gen ad features

Updates like affiliate location extensions in Google Maps and one-click ads on YouTube Shorts are meant to speed up conversions.

Instagram chief shares algorithm insights and posting tips

In a new series of videos, chief Adam Mosseri addresses concerns about algorithmic influence and suggests how creators can improve their results.

YouTube refuses to join Meta settlement on teen harms

CEO Neal Mohan told CNN this week that YouTube has invested heavily in safety measures for young users and will continue to do so.

Google expands generative AI capabilities for automatically created assets

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we...

TikTok publishes best practice guide for optimal campaign performance

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide...

Google tests Branded Local Service Ads with opt-out option

Google is piloting branded Local Service Ads (LSA) called Direct Business Search. Brands are automatically enrolled into this new ad type by...

Mastering NLP for modern SEO: Techniques, tools and strategies

SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP)...

Using generative AI to improve existing content: Top tips + sample prompts

Breathing new life into older content is critical for success. Upkeep and content of your older pieces can bring dramatic improvements to top...

Webinar: Beyond silos – data collaboration strategies for marketing success by Lotame

This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. First-party data is center...

The Anatomy of Addictive Content

Discover the art of crafting irresistible content that grabs your readers' attention and guides them seamlessly toward conversion

« Older Entries

Next Entries »