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How to Monitor Your YouTube Video Mentions
YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing). It’s also the 2nd most cited source by LLMs, meaning video mentions don’t just reach human audiences—they teach AI how to recommend your brand. YouTube…Read more...
LinkedIn Denies Gender Bias in Determining Post Reach
Some users have been testing the impact of switching the gender of their LinkedIn profiles.
YouTube Marks New Milestone in Connected TV Viewing, Adds TV Channel Pages
YouTube is now the most-watched streaming platform.
27 TikTok statistics marketers need to know in 2024
As you add new or emerging platforms to your overall marketing strategy, it’s important to understand key data and statistics surrounding each...
Reach vs. impressions: What’s the difference in terms?
If your business is working toward better brand awareness or looking to grow and influence your audience on social media, knowing the difference...
I Asked ChatGPT How to Answer Salary Expectations in an Email — Here’s What I Got
Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. No matter how many times I’ve done it, it’s still...
A Beginner’s Guide to SEO Reporting
SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds like a lot to take in—but once you know...
Google Analytics 4 bug causes data gaps in reports
Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report that data prior to...
How to Create a Decent One-Page Local Business Site in the Face of the Google Website Shutdown
Nothing could be worse for a business than existing customers thinking you no longer exist. With millions of Google Business Profile websites being...
Reddit’s Exclusive Data Sharing Deal with an Unnamed AI Company Could Mark a Key Industry Shift
Reddit's signed an exclusive deal with an AI company, which could be more significant than it seems.
TikTok Provides Creative Strategy Tips in New Guide
Some handy tips for your TikTok marketing approach.