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Why Does Google Parameter &num= Matter? — Whiteboard Friday
The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is having a massive impact on the SEO industry. In this Whiteboard Friday, Tom Capper explains why the &num=100 parameter was so useful, why...
Modern workflow automation explained & 6 best workflow software
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and sales to service and operations. In my experience...
LinkedIn Highlights Opportunities for B2C Marketers in the App
LinkedIn member data shows that LinkedIn users have higher incomes, and are keen to spend on luxury goods.
Pinterest Launches New Campaign to Highlight the Opportunities of Pin Ads
The campaign takes a comedic approach to highlighting the marketing benefits of Pins.
LinkedIn Shares New Guidance to Improve Your Sales Approach
LinkedIn's latest guide includes a heap of practical tips to improve your sales approach.
What is a Net Promoter Score (NPS) and how do you measure it?
The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you...
Business intelligence reporting: making sense of your organization’s data
Most businesses collect a wealth of data daily. From consumer and competitor insights to social media analytics, this data helps you make smarter...
How I’ve Used Speaking to Develop a Sales Funnel With a 10-25% Conversion Rate
Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts...
5 Email Footer Examples I Love (For Your Inspiration)
I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. After looking up the...
50 Small Business Marketing Ideas for 2024
Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing strategy with a strong...
What Renovating a Sailboat Taught This Founder About Business
Mischa Couvrette brought adaptability and problem-solving skills from his past experiences to his furniture and lighting company Hollis + Morris.More