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Snapchat Highlights How Brands Can Connect with Shoppers in Q5
Snap's latest report shows how brands can tap into shopping behaviors in the app.
Video marketing for ecommerce: A guide for Australian brands
Social media has changed how Australians shop—and video is leading the charge. From quick TikToks to short Facebook demos, ecommerce brands using video see faster growth, deeper engagement and stronger ROI. But shrinking budgets and a geographically dispersed customer...
Google Analytics 4 updates Advertising workspace to simplify reporting
Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the...
Google announces Performance Max updates – including Gemini integration
Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Image...
Report: Reddit signs AI content licensing deal with Google
Now we know – Google is the unnamed AI company that Reddit reached a content licensing deal with, Reuters reported. Why we care. Reddit was already...
Link building in 2024: 12 ways to win or fail
As search engines have become more sophisticated, the strategies for effective link building have evolved. In 2024, the focus has shifted from...
Location targeting in Google Ads: Balancing automation and control
Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign...
What Is Google Discover, and How Can You Boost Your Traffic?
Explore the intricate world of Google Discover and elevate your content strategy with insights from top SEO experts.
Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO
Reddit's IPO is close, with the company sharing its strategic vision and performance stats.
Threads Tests Post Drafts and an Integrated Camera In-Stream
New features for Threads, as Meta continues to build-out its Twitter alternative app.
LinkedIn Publishes New Guide to Evolving Data Privacy Approaches in Marketing
Some handy tips on how to prepare for the next stage of digital campaign tracking.