Ampli.fy
Forget B2B or B2C: It’s time for B2H
This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. That’s because in a world where you don’t always know what’s real and what’s AI — and trust in general is in rapid decline — a little tyop indicates that a...
YouTube Expands Access to Gen AI Features, Adds Communities Features
YouTube's latest AI tools include video generation for Shorts, and music features.
Google faces $2.27 billion lawsuit by publishers over advertising practices
Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses....
Google Analytics 4 launches default Google Ads report
Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report,...
4 SEO tips to elevate the user experience
Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the...
WalkerOS: A data collection alternative to gtag.js
Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into...
How Are Marketers Incorporating Generative AI? [Infographic]
New data shows that most marketers are now utilizing generative AI tools within their process.
Threads Chief Proposes Auto-Archiving User Posts After 30 Days
Would an auto-archive make people feel more free to share their opinions?
TikTok Launches Live Test of Option to Automatically Identify Products in User Uploads
TikTok continues its in-stream shopping push with more product display options.
X Launches Live Test of Video in Spaces
A new consideration for group chat engagement.
Google and Meta Explore New Ways to Moderate AI Responses, and Whether They Should
Both Google and Meta are exploring new guard rails for their AI tools.