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Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time
But here’s what matters more: in our case, the mentions that do include links appear on high-volume queries. This means your actual visibility—measured in impressions rather than raw citation counts—can be far higher than your link percentage suggests. In this…Read...
How UK brands use humour as a secret weapon on social media
Humour is a hugely powerful currency on social media in the UK and the country’s smartest brands know it. They aren’t just chasing the next viral gag. They’re weaving humour into the very fabric of their marketing strategies. This approach isn’t about posting a cheeky...
I Asked ChatGPT How to Apologize Professionally in an Email — Here’s What I Got
Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging. We’ve all had to write an apology email at...
35 Vision And Mission Statement Examples That Will Inspire Your Buyers
Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand...
5 Key Traits of a Successful Entrepreneur
Arlan Hamilton created Backstage Capital, a VC firm investing in startups led by underrepresented founders. Discover the traits she looks for to...
How To Start a Business: 11 Steps To Launch Your Company
Whether you already have a brilliant product idea or you’re just looking to build a future on your own terms, you’re in the right place. This guide...
How to Brand Your Business To Gain a Competitive Edge (2024)
The secret to standing out in a crowded market is a brand that offers something your competitors don’t. Experts share their tips for branding your...
Shop Pay Installments Banners Boost Sales and Empower Buyers
Learn how ‘buy now, pay later’ banners empower your customers to easily check their eligibility, place higher-value orders, and check out with...
Toxic Backlinks: SEO Woe or a Load of Baloney?
But there’s some disagreement and confusion among SEOs as to whether “toxic” links are actually a thing and what, if anything, you should do about...
This day in search marketing history: February 29
Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “santorum” as a byproduct of anal sex, finally dropped from the...
YouTube expands free editing app to 13 new markets
YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the...