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Use the Ick to Create Better Marketing
Our expert this week has a few hot takes. Here's one: "Any marketer that says they've never felt the ick from marketing isn't a true marketer. You do feel the ick." While that doesn't sound like the best lesson to open a marketing newsletter, stay with me. I swear...
15 Social Media Marketing Trends for 2026 [Infographic]
A look at some of the key trends that will shape social media marketing in 2026.
Content Marketing ROI: How to Put a $ Value on Your Content
If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing...
Google Business Profiles tools are temporarily unavailable
Several features and tools within Google Business Profiles are currently temporarily unavailable. These features include the ability to check...
The cutting-edge AI strategies you need for landing page success by Cynthia Ramsaran
Marketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads to a...
Google Ads now limits country-level location exclusions
Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the...
Google launches privacy-focused measurement tool for advertisers
Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an...
No link between social media engagement and content readership, study finds
There is no clear connection between social media engagement and page views for news publishers, according to a new study. Additionally, less than...
Google Search Console recipe rich result report adds two new properties
Google now supports two new properties for the recipes rich result report within Google Search Console. Google will now report on recipeInstructions...
How to improve site performance with user testing
Do you understand who your customers are? Do you know what problems you’re solving for your users? User testing can help you determine exactly who...
Why now is the most important time for nonprofit advertising
Many nonprofits enjoy a spike in donations at the end of the year. And so, they focus their digital marketing programs on November and December. ...