Ampli.fy

How to turn data thought leadership into a growth channel, according to Semrush’s marketing lead

For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year. Then two things happened at once: AI...

Demystifying Grounding Queries with Real Data

Stop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content for machine search.

LinkedIn increases push against inauthentic activity

Although the platform’s active user count in the EU has remained flat, its work to address AI slop has intensified, according to its latest DSA reports.

What happened when 6.8m people were told real Monet art was AI

AI content is polarizing. When users spot that AI was used in art, backlash often follows. So, let’s run a quick experiment. Take a look at the picture below. I just generated an image, in the style of a Monet painting, using AI. I used the latest AI models trained on...