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AI maturity in marketing: What the research reveals

AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, according to our 2026 State of AI in Marketing research. AI maturity measures how consistently a customer-facing team turns AI into measurable...

Scrunch vs. Semrush: Which tracks AI visibility better?

Over the past few months, the HubSpot Blog team has been testing and comparing various AEO tools, including Scrunch vs. Semrush, and here’s the high-level takeaway if you’re trying to choose: Scrunch is a dedicated answer engine optimization (AEO) tool built to...

X launches new bonus program for video creators

The reward-based effort offers cash incentives to invited users for posting videos on the platform.

AEO for founders: How to get your brand in front of AI-assisted buyers without a marketing team

As a founder, your attention is on pipeline, retention, and the next 90 days rather than how AI engines describe your company. But your buyers are already asking AI which vendors to consider — including you. The founders who ignore their AI-generated brand description...

How to Measure AI Search Visibility When Attribution Falls Short

That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A buyer can read…Read more ›

9 Marketing Trends I’m Seeing Firsthand in 2026 (With Data)

Even my own role has changed radically. As Director of Content Marketing at Ahrefs, I do a lot less writing than I used to, and a lot more building...

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