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HubSpot AEO vs. Otterly: Platform or standalone tool?

Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows up in AI search, or do you need something that connects that monitoring to the content and CRM workflows that let you act on it? That’s the real...

The SEOs Guide to Agentic Commerce – Whiteboard Friday (Miracle Inameti-Archibong)

What are the latest Hootsuite product features? [June 2026]

Quick summary of June updates:Filter Planner by approver to clear content bottlenecks fasterCompare post performance across all your networks with the new Cross Network Posts widgetTrack Pinterest performance for up to 90 days after publicationMeet Social OS,...

CRM administration: Roles and best practices guide

After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and ones that collect digital dust. The difference isn’t the software nor the budget, but the quality of the administration behind...

Profound vs. Bluefish AI for AEO: Which tool wins for marketers?

If a brand is not visible in answer engines, it’s missing critical early-stage influence. According to McKinsey, 50% of consumers now use answer engines, and more than 70% rely on it to ask questions and gather information. That means a growing share of discovery...

Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)

The real issue was never AI or “automatically generated content” itself. Google penalizes the same thing it always has: content that is thin,...

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