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AEO for brand marketing: How to ensure your brand narrative shows up accurately in AI results
Brand marketing has always been about controlling the narrative, so that the story your company tells about itself is the one the market hears. That job has gotten harder. Answer engines construct descriptions of your brand from what’s been written about the brand...
AEO for SEO: How to maintain search visibility as buyers move to answer engines
Search engine optimization (SEO) teams have long used rankings, organic traffic, and conversions to understand how people find and engage with content. Those signals still matter, but they don’t show whether a brand appears in AI-generated answers. Buyers can also use...
Influencer management strategies: How to manage influencers at scale
The right influencer partnerships can skyrocket brand visibility and build deep audience trust. But building these partnerships effectively requires...
11 Ways to Automate SEO with Agent A
All of this needs someone in the room, reliably, on a schedule, doing the same diligent checks every time. But it doesn’t need you particularly. It...
LinkedIn adds GIF support
The update allows users to add moving animations directly to posts instead of having to convert them from other file formats.
Meta adds expanded analytics and AI restyle options to Edits
The standalone video editing app will get comparative data features, opacity controls for stickers and text and new audience insight options.
Reddit study highlights user purchase behavior
The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying decisions.
Meta updates its livestream shopping tools
The company is adding companies to its affiliate marketing program, working with more live commerce platforms and expanding live video ads.
LinkedIn adds more digital skills visibility
Users can now include verifiable skills on the profiles from more than a dozen platforms including Hubspot, Fiverr and Beehiv.
Pinterest launches AI-powered ad and shopping tools
The platform unveiled a business assistant for marketers and an Ask Pinterest app to help shoppers with the discovery process.
AI social listening in 2026: How it works and top tools
Key takeawaysAI social listening uses natural language processing and machine learning to analyze millions of social posts for sentiment, trends,...