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Meta offers creative ad targeting for specific audiences

The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.

Meta adds users and revenue as AI costs climb

Third-quarter revenue rose 26% year over year to nearly $65 billion, but expenses were up 68% due to capital expenditures.

How to measure employee advocacy success in 2026

Key takeawaysThe most important employee advocacy metrics tie directly to business outcomes: reach, engagement, leads, hires, and ad spend saved.Calculating employee advocacy ROI means assigning dollar values to revenue, recruiting savings, paid media savings, and...

Social media KPIs: 31 metrics to track in 2026

Key takeawaysSocial media KPIs are the specific metrics tied to your business goals, not just any number you can track.The most important KPIs fall into six categories: engagement, awareness, conversions, ROI, customer care, and content performance.Setting effective...

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