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How to optimize for AI search: A practical guide for marketing teams
“Just Google it” was the answer to almost every question. Now, there’s a good chance someone will “just ask ChatGPT” instead. That changes things for marketers. Ranking on page one still matters. But now you also want AI tools to mention your brand (and get the...
The 100 Most Mentioned Brands in ChatGPT (November 2026)
We counted how many of 5.5 million US ChatGPT answers mention each brand. Walmart comes first, named in 95,605 answers, almost twice as many as second-placed Target. Stores take six of the top 10 spots. Carmakers make up 15 of…Read more ›
Reddit pitches its 1,300 gaming-related communities to brands
The company said that in-app conversations “created and shaped by real players” can drive engagement and influence purchasing decisions.
Social media search engines: How to use them in 2026
Key takeawaysA social media search engine is any social platform where people actively type queries to find information. TikTok, Instagram,...
X launches updated Lead Gen Ads globally
The company’s refreshed product features a prominent call-to-action button and is designed to turn engagement into leads.
Tomorrow talked: A recap of Sprout’s 2026 Social Intelligence Summit
When done successfully, social intelligence brings your day-to-day social data outside of the marketing silo and influences decisions made across...
How to use Google Analytics for social media (GA4 setup + reports)
Likes are nice, but they don’t win anyone a bigger budget. To get leadership’s attention, you need proof that social made a real business impact. ...
AI maturity in marketing: What the research reveals
AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, according to our 2026 State of...
Scrunch vs. Semrush: Which tracks AI visibility better?
Over the past few months, the HubSpot Blog team has been testing and comparing various AEO tools, including Scrunch vs. Semrush, and here’s the...
X launches new bonus program for video creators
The reward-based effort offers cash incentives to invited users for posting videos on the platform.
Meta hires bipartisan political team
The company has brought in multiple executives with ties to major players on both sides of the U.S. political fence, according to Axios.