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Scrunch vs. Peec AI: Choosing the right AEO tool [2026]

This Scrunch vs. Peec AI comparison evaluates how both tools measure AI answer engine representation across different buyer segments, price points, and feature scopes. This post evaluates Scrunch and Peec AI across measurement, reporting, engine coverage, optimization...

Threads adds sticker options for bios

Users can now put animated and static digital stickers in their profile bios.

Meta Muse uses human staff for some functions

The artificial intelligence-powered agent is empowered to make calls on behalf of its users but some of those calls are being handed off to Meta staff, per 404 Media.

Intent-based marketing: How to target ready buyers

In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-based marketing is an optimal strategy for marketers who want to ensure they are reaching audiences who have a genuine...

Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs

Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned and cited in its responses? Our latest research into top-of-the-funnel queries shows that…Read more ›

Inside This Black-Owned Bookstore’s Massive Organic Growth

Jazzi McGilbert wanted to build a community space for Black folks in LA to gather. The result of that dream is Reparations Club, a bookstore and...

Optimizing your Performance Max campaigns with Google Ads, GA4 data

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management...

The two parts of E-E-A-T Google hasn’t told you about

In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” These additional elements are often...

Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand

In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof...

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