Ampli.fy
Circus dreams and serious struggles: Lessons on leadership from a literal ringmaster
Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like for a travelling circus where every other week brings a totally new market?” When I went...
How The Doux uses AI to engage community
“I think we're moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that launched in 2012, long before AI was everywhere. But The Doux has always been ahead of the curve. Since day one, the haircare...
Disney announces Google partnership as it expands ad platform
Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). The partnerships mean that users...
Google March 2024 spam update done rolling out
Google’s March 2024 spam update rollout is now complete. The spam update started March 5, about 15 days ago. The March 2024 core update is still...
Un-silo your PPC campaigns: 4 tactics for more cohesive marketing
It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as...
Teaching writers when and how to use generative AI to create helpful content
On Nov. 30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks...
The rise of the position-less marketer by Optimove
NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball...
14 Local Search Developments You Need to Know About From Q1 2024
From new European local SERPs and the GBP site shutdown to a grab bag of Google developments, Miriam Ellis recaps Q1 2024 local SEO news so you...
X Adds New One-Off API Access Expansions to Facilitate More Use Cases
More options for developers looking to work with X’s API.
TikTok Tests More Live Subscriber Perks to Incentivize Sign-Ups
More ways to help live creators monetize their in-app efforts.
Best Free Video Editing Software: Top 14 for 2024
In a dream world, we’d all hire Scorsese to direct our social media video campaigns. But in reality, most social media marketers have to figure out...