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The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were thinking. Answer engines would tell the user which websites it was searching, which documents it had opened, and which...

LinkedIn tests Network tab to encourage engagement among connections

The latest engagement trial offers users an alternative feed made up entirely of direct follows and connections.

Meta expands Muse agent connections, launches Muse for Mac

Meta is looking to broaden the use cases for its personal artificial intelligence tool.

How The Doux uses AI to engage community

“I think we're moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that launched in 2012, long before AI was everywhere. But The Doux has always been ahead of the curve. Since day one, the haircare...

Did We Pass Peak AIO? — Whiteboard Friday

Has Google reached "Peak AI Overview"? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for informational queries and a new trend of AI results appearing below position one.

Keyword Clustering in Seconds: Save Time With Keywords Explorer Tool

Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords....

Turbulence ahead: The wrath of the March 2024 core update is not linear

SEOs are already speculating about which update did what to which sites (the March 2024 core update or March 2024 spam update) and what sites should...

Google Analytics 4 addresses Google Ads report discrepancies with conversion update

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads...

Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline

Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance Max....

How to onboard an SEO agency the right way

The decision to hire a new SEO agency brings high hopes for what might be achieved together. In these early stages, optimism runs high. However,...

4 keys to SEO and PPC collaboration in 2024

Every year brings a ton of change in digital marketing. In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark...

Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in...

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