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The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were thinking. Answer engines would tell the user which websites it was searching, which documents it had opened, and which...

LinkedIn tests Network tab to encourage engagement among connections

The latest engagement trial offers users an alternative feed made up entirely of direct follows and connections.

Meta expands Muse agent connections, launches Muse for Mac

Meta is looking to broaden the use cases for its personal artificial intelligence tool.

Circus dreams and serious struggles: Lessons on leadership from a literal ringmaster

Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What does marketing look like for a travelling circus where every other week brings a totally new market?” When I went...

Google publishes Performance Max developer guide

Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers access the...

TikTok publishes lead generation best practice guide

TikTok published a new guide offering best practices for lead generation on the platform. The comprehensive 25-page document, which was released in...

Google starts testing AI overviews from SGE in main Google search interface

Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs...

How Inclusivity Drives Link Diversity — Whiteboard Friday

Inclusivity makes business sense. Discover how targeting diverse audiences can enhance your backlink profile, boost trust with Google, and...

How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it.I’m Irina, a...