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The psychology behind why AI shows it’s working

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were thinking. Answer engines would tell the user which websites it was searching, which documents it had opened, and which...

LinkedIn tests Network tab to encourage engagement among connections

The latest engagement trial offers users an alternative feed made up entirely of direct follows and connections.

Meta expands Muse agent connections, launches Muse for Mac

Meta is looking to broaden the use cases for its personal artificial intelligence tool.

6 SEO Experiments That Help Reveal How Google Works

In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over the years and what they show us about how Google really works. Google...

Content Pruning: Why It Works, and How to Do It

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful...

Amazon ordered to publicly share details of ads it serves in the EU

Amazon must now share details about the ads it serves in the European Union through a public library. The retail giant is being forced to provide...

Google changes definition of ‘top ads’

Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine...

Google Analytics real-time reporting bug confirmed

Google has confirmed an issue with the real-time analytics reports within Google Analytics, GA4. Many profiles show zero real-time traffic being...

Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023

Google’s 2023 Ads Safety Report revealed that it blocked or removed 12.7 million advertiser accounts last year – nearly double the previous 12...

Exploring Meridian, Google’s new open-source marketing mix model

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and...

10 ChatGPT prompts for digital marketers by Digital Marketing Depot

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for...

Maximizing your B2B spend: Is account-based marketing worth it?

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy:...

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