Ampli.fy
2025’s Lingering Questions
Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to one another. This year, a few clear themes emerged: yes, AI can help you be a better and more efficient marketer, but...
3 easy growth hacks to get ahead in an AI-saturated landscape
Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts in workplace dynamics, consumer behavior, and global economics — all sparked by the...
Daily Mail publisher introduces new social-first video ads
DMG Media is set to launch a new social-first video advertising product called Edits. Edits offers advertisers the chance to target the Daily Mail’s...
Instagram Stories: 6 tips to boost engagement
Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from Instagram doesn’t...
7 must-know marketing attribution definitions to avoid getting gamed
I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane...
How to use Google Gemini to improve SEO operational efficiency
Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. Key insights: Leverage...
How to improve your SaaS onboarding experience to retain more customers
A successful SaaS onboarding experience does two things: Quickly helps new users overcome a product’s learning curve. Demonstrates how well the...
A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce
The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some...
Microsoft expands Maximum Conversion Value to more campaign types
Microsoft is extending Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart...
An Introduction to Google Tag Manager
Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory...
TikTok Shares Insights into How its Helped APAC Marketers Drive Results [Infographic]
An overview of how TikTok's helping brands drive engagement.