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How to turn data thought leadership into a growth channel, according to Semrush’s marketing lead

For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year. Then two things happened at once: AI...

Demystifying Grounding Queries with Real Data

Stop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content for machine search.

LinkedIn increases push against inauthentic activity

Although the platform’s active user count in the EU has remained flat, its work to address AI slop has intensified, according to its latest DSA reports.

AEO prompt tracking for marketing teams

You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity,...

AI Keyword Research: How It Works and 9 Prompts to Start

Chatbots typically don’t have access to real SEO data, so they often make things up and present them as facts. But once you connect AI to real SEO...

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