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AI maturity in marketing: What the research reveals

AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, according to our 2026 State of AI in Marketing research. AI maturity measures how consistently a customer-facing team turns AI into measurable...

Scrunch vs. Semrush: Which tracks AI visibility better?

Over the past few months, the HubSpot Blog team has been testing and comparing various AEO tools, including Scrunch vs. Semrush, and here’s the high-level takeaway if you’re trying to choose: Scrunch is a dedicated answer engine optimization (AEO) tool built to...

X launches new bonus program for video creators

The reward-based effort offers cash incentives to invited users for posting videos on the platform.

How to build brand loyalty: 7 strategies that work for 2026

Key takeawaysBrand loyalty is the emotional connection that drives customers to repeatedly choose one brand over alternatives, even when cheaper or more convenient options exist.Loyal customers cost less to retain than new ones cost to acquire, spend more over time,...

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