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How to launch a successful email marketing campaign: Tips + data from an email marketer
At the start of my marketing career, I managed two small email lists and quickly discovered why email marketing delivers an average ROI of $36-40 for every dollar spent. With nearly 5 billion email users worldwide, it's no wonder this channel remains one of the most...
Meta Outlines Latest Data on Content Removals and Fake Accounts
Meta says that its switch to Community Notes is working.
Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
Some Google advertisers are convinced Ad Strength is a pointless metric that should be ignored. The diagnostic tool, touted by the search engine as...
Bing Search tests removing cache link
Microsoft is testing removing the cache link from the Bing search results a couple of months after Google officially removed the cache link from its...
Aligning SEO Strategy with Client Business Goals — Whiteboard Friday
In SEO agencies, we get too caught up in the SEO and forget that there's a client. Understand what they want in order to align your SEO strategy...
Meta Updates AI Labeling Policy to Expose Generated Content in its Apps
The new approach will provide additional disclosure on AI generated content.
Snapchat Demotes Controversial ‘Solar System’ Feature
The function provides a representation of where you rank in your friends' social orbit.
X’s Bot Purge Sees Big Accounts Lose Thousands of Followers
X is undertaking a 'significant' bot purge.
The Ultimate Guide to Instagram Influencer Marketing for Brands
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced...
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their...
Google ‘considering Hubspot acquisition’
Google is reportedly in talks about putting in an offer to acquire Hubspot. The search giant has allegedly been in discussions with Morgan Stanley...