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Meta Establishes New Partnerships to Gather Data for AI
Meta's looking to improve its data ingestion processes, based on real world conversation.
X Launches New Lock Screen Widgets for iOS Devices
More ways to stay up to date with the latest info from X.
How escalation management creates seamless customer service experiences
You know when you’re working with a customer service team that has pressure-tested escalation management processes in place. It’s a difference you...
5 ways to be a better CMO for your social teams
In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I met with the executive...
Ads on X (Formerly Twitter) Are an Untapped Opportunity. Here’s How to Make the Most of Them
There’s a narrative among marketers that I’m tired of hearing, and it’s that X (formerly Twitter) ads don’t work. I admittedly started experimenting...
Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaign
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping...
This Legacy Brand’s Next 100 Years is Inspired by Its Past
In the wake of its anniversary, British clothing company Belstaff has rebranded and replatformed. More
Best of SearchBot: Create a strategy to build high-quality backlinks
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content...
Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny
Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t...
ROI-driven content marketing: Aligning strategies with revenue goals
In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often...
Ensuring quality in your SEO services: A checklist
As an agency, consultant or in-house provider, delivering quality is a top priority. But what exactly defines a “quality” SEO service? Is it solely...