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AI-powered email content suggestions that actually convert leads
AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will resonate, marketers can now use AI to analyze data, predict engagement, and generate personalized content that converts....
Website homepage design: My favorite 32 examples to inspire you
Homepage design shapes the first impression potential customers have of your business, yet many companies underestimate its impact on conversions and credibility. When I first meet with a potential client, I'll often hear: "The website is fine, it just needs to be...
TikTok Announces New Brand Safety Controls and Expanded Ad Verification Partnerships
Some new options to manage your TikTok ad placement.
The social media metrics to track in 2024 (and why)
Social media involves the ultimate balancing act of the creative and the analytical. But if creativity is the intriguing icing on the cake, social...
70 AI Prompt Examples for Marketers to Use in 2024
Garbage in, garbage out. While that’s certainly true of coding, that now applies to marketers who want to make the most of AI. I’ve written dozens...
Katherine Heigl’s New Role As Entrepreneur
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The 6 Best Payment Gateways for Merchants
Looking for a new payment gateway to process online payments? This guide evaluates 6 of the best options by features, pros, cons, and pricing. More
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that...
Google updates Merchant Center product data specifications
Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize...
How to maximize your local business’ Google Maps presence
If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps....
Sneak peek: SEO and PPC sessions coming to SMX Advanced
Last week’s SMX Advanced programming meeting with the Search Engine Land experts unveiled some pretty exciting details… on the SEO side, sessions...