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TikTok launches branded minidramas
The platform wants to tap into the popularity of these popular episodic shorts by offering companies the opportunity to promote their own microseries content.
WhatsApp prompts users to choose a username ahead of update
In a promotional campaign fronted by athlete Anthony Joshua, the platform demonstrated how to choose a new name that will function as a primary ID.
Report shows document posts on LinkedIn see more engagement
Uploaded PDFs in a carousel format are more popular on the platform than videos, according to new benchmark data from Socialinsider.
Instagram allows creators to schedule Trial Reels
The update will allow creators to decide when non-followers see their content, which could help align posts with regional engagement times.
We Need To Have a Conversation About Garbage AI Content
Is it possible to scale AI content without losing quality? Learn how to build brand affinity, create standout content, and stay visible in AI search.
Snapchat expands Creator Subscriptions to all eligible users
The program launched in February for Snap Stars and offers exclusive ways to monetize content, such as subscriber-only Stories.
TikTok tests in-app DM games
The emoji-based experience is available globally and mirrors similar engagement efforts from Threads and LinkedIn.
70% of teens in Australia still access social media despite bans
Although a new report found that about 4.7 million teen social media accounts were removed, deactivated or restricted, children still had access to...
YouTube connects AI chatbot to smart TVs
The platform’s artificial intelligence tool will allow users to “make conversational queries” about in-app content and get in-stream responses.
YouTube’s BrandCast 2026 advertiser event scheduled for May
The annual presentation will be hosted by comedian Trevor Noah and will include a performance by musician Chappell Roan.
Snapchat trolls Meta with Spotlight name change prank
While calling its short-form videos Reals was an April Fool’s Day joke, the animosity between the two companies is not.