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How travel influencers are transforming the UK tourism industry
The creator economy has turned the tourism industry on its head. Today, UK travel marketing runs on influencer partnerships. Travel influencers are destination advertising, travel agents and Lonely Planet guides all wrapped in one. They shape where people go and how...
What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more than a hundred live sales agents — Inbound Success Coaches (ISCs) qualifying leads, booking meetings, and routing...
New EU Reports Provide Insight into LinkedIn Usage
New EU reporting data provides more insight into LinkedIn's actual active audience.
Meta Plans to Cut Staff at its Oversight Board Group
The Oversight Board provides an alternative appeals process for moderation decisions.
How To Advertise on Facebook in 2024 [8-Step Guide]
Facebook remains a social media giant, with almost three billion monthly active users (MAU) as of January 2023. Over the years, Facebook advertising...
Find UK Instagram influencers to grow your brand
Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more...
Influencer relationships (with consumers & brands) are evolving—what does that mean for marketers?
Do you have a “comfort influencer?” The one whose content you go back to again and again. You’re more invested in their personal life than any...
The 9 best reputation management services for your brand in 2024
A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. But sometimes, despite your...
How to Use Rhythm in Your Social Media Content [Infographic]
Some tips on how rhythmic approaches can help improve social content engagement.
TikTok Tests New ‘AI-Moji’ Digital Avatars
TikTok's working to integrate more AI tools.
Meta Offers $5000 Bonus for Influencers to Post to Threads
Meta's testing out a new option to boost Threads engagement.