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Entity-based SEO: An explainer for SEOs and content marketers
Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search engines identify entities — distinct concepts, people, places, or things — and connect them through the Knowledge Graph...
AI Marketing Examples: 13 Times AI Actually Delivered
The examples in this article prove the opposite: AI’s value is removing grunt work and constraints, not replacing the humans who understand your market, your brand, and your customers. A $100 denim dog harness brand struggled with low ad engagement.…Read more ›
Microsoft makes Copilot available to all advertisers
Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the...
Top 5 paid search B2B lead gen strategies for 2024
B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must...
Study: 56% of Google’s top three positions are held by ccTLDs
Getting international SEO right is hugely important for global brands. And one of the most fundamental optimizations is the domain and URL structure...
8 Prep Steps for Better Local Business Client Meetings
Discover eight essential steps to elevate your local business client meetings from mundane to meaningful. With the right preparation, consultations...
X Previews Coming UI Change Which Will Hide All Action Buttons
The new X UI is coming...
New Report Finds Most Americans Favor Government Regulation of Social Media
Would more government regulation improve social media?
Instagram Says That a Glitch Temporarily Erased Millions of Followers from People’s Accounts
No, it wasn't something you did.
Google Announces New Video Ad Targeting Options
Including AI-based prompts for audience creation.
Data Shows That X Has Significantly Fewer Moderation Staff Than Other Platforms
The latest EU transparency reports provide insight into the comparative moderation staff numbers.