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AI agents for digital marketing: How to scale campaign execution without scaling headcount
Digital marketing is one of the most process-intensive functions in marketing, and AI agents for digital marketing are changing how teams handle that load. Every campaign involves the same chain of tasks. Building audiences, setting up nurture sequences, writing...
AEO for outreach: How to earn citations and placements that build AI visibility
Link-building and content outreach were built for search engines. Domain authority, anchor text, and referring domains were the signals that moved search rankings, and they translated directly into an SEO playbook you could run at scale. Answer engines don’t work the...
Instagram tests more algorithm controls
The app’s Your Algorithm is getting new access points and features, but the experiments fail to address some of users’ biggest requests.
The PEE Framework for Agentic AI — Whiteboard Friday
Too many buzzwords in the AI search space? Let’s simplify it. AI engines reward clarity, freshness, and context. Steal Rejoice Ojiaku’s content...
CRM administration: Roles and best practices guide
After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms that drive revenue and ones...
Profound vs. Bluefish AI for AEO: Which tool wins for marketers?
If a brand is not visible in answer engines, it’s missing critical early-stage influence. According to McKinsey, 50% of consumers now use answer...
Keeping Data-Driven Content Fresh Was a Monthly Slog. So We Taught an Agent to Do It.
Publishing them is fun. Easy. And they get a ton of search traffic too. But such posts, like “Top Google Searches” or “Most Asked Questions on...
Stop Measuring AI Search Like SEO: Here’s What To Track Instead
Measuring AI search like SEO? Learn what to track instead: visibility, recommendations, bot access, citations, and off-site signals that drive real...
Google adds AI guidance to Demand Gen campaigns
Advertisers can now use a wider range of formats and get artificial intelligence assistance for their promotions.
Meta plans to replace 90% of content review staff with AI
Despite the recent Instagram breach, the company said 50% of its content review is done by artificial intelligence, and that number will grow by...
Meta poaches top talent from Virtue AI
Three founders from the artificial intelligence security startup will help to stress-test and improve Meta’s AI safety protocols.