Ampli.fy
Marketing efficiency ratio: How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined period. Unlike ROAS, which focuses on the return of specific ad campaigns, MER...
Social media compliance tools: How enterprises stay compliant
Compliance spreadsheets and manual approvals are so last year. You need a social media compliance tool built for 2026. The question now is which one fits your teams, markets, and risks. Non-compliance can cost big money, so choosing the right tool is key. The Irish...
Can Automation Help You Ace Your RFP? I Used AI to Find Out
Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is...
Why Big Companies Make Bad Content
HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing...
HARO: Is It Alternatives You’re Looking For?
Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website....
Did Google really lose search market share to Microsoft Bing in April?
Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true. I’m doubtful – but hoping...
The future of search is social by Edna Chavira
Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report...
6 ways to use AI for paid search account restructuring
As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign...
How to boost your marketing revenue with personalization, connectivity and data
Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from...
AI-Powered Gap Analysis: 5 Ways to Find What’s Missing at Every Stage in the Buyer Journey
Discover how AI can revolutionize your marketing strategy by identifying gaps at every stage of the buyer journey.
Instagram Tests New ‘Clear Mode’ for Reels
An easy way to view Reels without the on-screen clutter.