Ampli.fy

Australia considers algorithm opt-out laws

Following the country’s social media restrictions, The Guardian reported that the government was exploring ways to let people control what they see in apps.

TikTok continues to add users in EU

The platform’s latest DSA disclosure reports show that it is maintaining momentum even though its moderation staff has shrunk significantly since 2024.

Snapchat expands Unified Attribution to all advertisers

The update is designed to help marketers better understand ad performance metrics and share more perspective on campaigns.

5 Semrush AI visibility alternatives worth testing

For many, Semrush is the gold standard for tracking traditional SERP rankings, and the tool has recently added AI visibility features to its suite. However, there are plenty of Semrush AI visibility alternatives on the market worth exploring. This guide compares eight...

I Tested 15 of the Best Brand Monitoring Tools: Here Are My Top 8 Picks

Looking for the best brand monitoring tool? I tested 15 and ranked my top 8 for AI search visibility, social listening and traditional media.

Agentic AI vs. Generative AI: What’s the Difference, and Why Does It Matter?

A marketer opens ChatGPT, types a prompt, and gets a (probably pretty bad) blog post draft back in 30 seconds. That’s generative AI. Their colleague...