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How to build brand loyalty: 7 strategies that work for 2026
Key takeawaysBrand loyalty is the emotional connection that drives customers to repeatedly choose one brand over alternatives, even when cheaper or more convenient options exist.Loyal customers cost less to retain than new ones cost to acquire, spend more over time,...
Meta outlines political ad restrictions
The company once again plans to limit campaign and candidate-related promotions in the week leading up to the U.S. midterm elections.
WhatsApp prompts users to choose a username ahead of update
In a promotional campaign fronted by athlete Anthony Joshua, the platform demonstrated how to choose a new name that will function as a primary ID.
TikTok partners with Madonna for ‘Confessions II’
The app will launch activations and events including an in-app live preview with iHeartRadio during the pop star’s July 2 album release party in...
Pinterest expands international campaign insights
The platform launched a markets view element to help businesses get better insights into multi-regional promotions.
Google adds features to Video Reach and Video View campaigns
YouTube and Google Ads will get expanded metrics to help advertisers gain more insight into how their spending drives results.
Reddit launches ‘People are the Best’ campaign
The platform’s new promotional message highlights the real conversations happening in-app each day, and takes subtle aim at artificial intelligence.
ChatGPT is the most popular AI tool for people in the US
Most users are turning to artificial intelligence for help with searches, with less than a quarter using them for image generation, according to...
YouTube adds AI-powered comment filtering
The new tools allow channel managers to group similar comments together for review, reply or deletion, streamlining control of user responses.
Meta tries to limit liabilities in child harm cases
The company is lobbying lawmakers in California to protect itself from a proposed bill that could fine companies up to $1 million per child, per...
Trump threatens tariffs over EU digital taxes
In a recent post on Truth Social, the U.S. president vowed to impose 100% tariffs on any country that implemented a digital services tax on an...