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5 ways social media impacts consumer behavior
The era of passive social media use is over. Social media is now a measurable driver of the whole customer journey for almost every demographic, and its importance demands a nuanced, strategic and evolving response from brands. Social media’s impact on consumer...
How to use Pinterest to grow your brand in 2026
Pinterest is home to a creative, buyer-ready community, making it an ideal network to include in your social media marketing strategy. Pinners save 1.5 billion posts weekly, and over 50% of these users see Pinterest as a network they can shop on. That makes Pinterest...
250+ Free Social Media Templates to Save Your Team HOURS
These social media templates cover every stage of the social marketing journey —from planning and creating content, to publishing posts and...
3 Persuasion Techniques You Should Know
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve spent 200 hours...
The Ultimate Guide to Product Marketing: How to Market a Product in 2024
Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business offers a service (say, a...
How to Create a Content Style Guide [+Free Guide & Examples]
If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks...
Meta: Detailed targeting exclusions alert sent to advertisers was an error
Some Meta advertisers received an alert yesterday when they opened their accounts. A source from Meta confirmed this alert was sent in error. What...
Google Search results without SGE jump to 65%, up from 25%
The number of Google Search queries without SGE increased last month from 25% to 65%. This is a surprisingly big drop, especially considering rumors...
Information gain: Here’s what this new SEO ‘buzzword’ really means
The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a...
Google CEO on future of links, AI making Search quality worse
As Google Search continues to incorporate AI-generated answers into Search, links will live on, Alphabet/Google CEO Sundar Pichai told Bloomberg in...
Optimization beyond data: Design thinking for SEO
One of the things I love about SEO is its inherent duality. We get to leverage both sides of our brains: The right brain when it comes to on-page,...