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TikTok partners with Disney
The licensing deal will allow creators on the app to use characters and content across brands including Pixar, Marvel and Star Wars in their own videos.
Snapchat tries to teach brands to be funny
The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy writing.
Pinterest updates ad relevance
The platform is using offline activity and additional integrated data points to predict potential user interest in Promoted Pins.
6 generative engine optimization benefits every marketer should know
You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. But the audience...
Claude Skills for SEO and Marketing: What They Are and How to Use Them
It pulls the article and generates three to five distinct LinkedIn posts. Before that, every LinkedIn post started the same way. I’d re-explain the...
On-Page AEO: 4 Writing Frameworks for Better AI Visibility
Dan Petrovic wrote a great article explaining why human-friendly content is AI-friendly content. In a nutshell, there is a striking parallel between...
Digital Marketing Optimization: 10 Best Strategies to Increase Marketing ROI
Digital marketing optimization plays a major role in whether a marketing program grows or remains stagnant. Most teams are running campaigns,...
How Does AI Get Its Information? Training Data, RAG, MCPs, and APIs Explained
Each data layer has its own pros and cons, so if you’ve ever wondered why an AI confidently told you something wrong, why one tool seems to know...
Pinterest for small business marketing: A guide for 2026
Pinterest for small business marketing is one of the most under-leveraged growth channels available to marketers today. While most brands chase...
Threads adds new posting options and animated mini stickers
The platform will automatically separate longer text blocks into multiple posts, as well as offer a limited rollout of animated stickers.
Meta announces AI support for SMBs and rural companies
Joel Kaplan, Meta’s chief of global affairs, said the initiatives were part of a broader push to help U.S. entrepreneurs use artificial intelligence...