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AI Keyword Research: How It Works and 9 Prompts to Start

Chatbots typically don’t have access to real SEO data, so they often make things up and present them as facts. But once you connect AI to real SEO data, it becomes a keyword research tool you’ll wonder how you ever…Read more ›

TikTok adds Campus Hub feature for U.S. college students

The new display allows verified attendees at more than 6,000 universities to connect to dedicated group chats and content feeds.

LinkedIn revenue rose 12% in the first quarter

The platform’s B2B marketing and artificial intelligence-powered recruiter tools helped drive business, while paid video posts grew nearly 30% year over year

Share of Voice Tools for Growing Companies

When tracking share of voice for marketing teams, it’s often assumed to be a vanity metric — a number executives like to include in board decks but one that rarely influences strategy. In practice, that assumption doesn’t hold up. Share of voice (SOV) is one of the...

How I Do Content Engineering with Claude Code

Back in August 2025, I shared the AI content process I had developed for the Ahrefs blog. It used ChatGPT projects and custom GPTs to speed up certain types of content creation from several days to a couple of hours,…Read more ›

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