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Social media automation in 2026: Tools and how to start
Key takeawaysSocial media automation uses software to handle repetitive tasks like scheduling, reporting, listening, and responding to messages, so teams can focus on strategy and creative work.The best social media automation tools in 2026 combine AI-powered content...
AI search tools marketers should know in 2026
Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer. That changes everything for...
Snapchat introduces Harry Potter-themed activations
New Lenses, wallpapers, icons and Snap Mirrors are designed to tie into the HBO series debuting later this year.
Google rolls out new AI image and video tools
Pics offers advanced image generation, while the company’s latest Gemini-powered agentic feature provides analysis of video content.
Reddit launches 15-second video views ad goal
The new option complements the app’s existing 6-second views goal and the app is letting brands run split tests while the feature is in beta.
How to cross-post on social media (the right way)
As social media users spread their attention across multiple platforms, more brands are expanding their presence to meet them there. According to...
Australia considers algorithm opt-out laws
Following the country’s social media restrictions, The Guardian reported that the government was exploring ways to let people control what they see...
TikTok continues to add users in EU
The platform’s latest DSA disclosure reports show that it is maintaining momentum even though its moderation staff has shrunk significantly since...
Snapchat expands Unified Attribution to all advertisers
The update is designed to help marketers better understand ad performance metrics and share more perspective on campaigns.
Instagram updates tags for AI profiles
The platform is trying to make it clear to users when they’re interacting with an artificial intelligence-generated character.
Instagram growth continues to outpace Facebook in EU
Meta’s latest DSA reporting showed that while both platforms have significant reach, Facebook usage is trailing Instagram.