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Post Performance Report: Brands committing to human-generated content
Welcome back to Post Performance Report—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the brand...
Meta Says its Removed 540k Teen Accounts in Australia
Meta's also looking to implement a new form of age checking to meet the new AUS laws.
WordPress 6.5 gains lastmod date for sitemaps files
WordPress version 6.5 now supports including the lastmod element within sitemaps files, which can help search engines understand which pieces of...
Google tests AI-powered ads for complex purchases
Google is experimenting with a new ad experience on Search that aims to guide consumers through complicated buying decisions using AI assistance....
Google PMax upgrade allows mass AI creative asset production
Google introduced new AI-powered tools to help advertisers rapidly produce high-quality Performance Max creative assets at scale for campaigns...
Google rolls out immersive, AI-powered Shopping Ads
A new AI-driven ad experience aimed at boosting consumer confidence for online purchases and assisting with complex shopping decisions was unveiled...
Google visual storytelling advances for YouTube, Discover, Gmail
More options are available for visually immersive ad formats to drive consumer demand and conversions across its YouTube, Discover and Gmail...
Google starts testing ads in AI overviews
Ads are coming to AI Overviews, Google announced today at Google Marketing Live 2024. What’s new. Google is testing the inclusion of Search and...
Google’s first-party data unification Ads Data Manager available to all
Google has fully rolled out its Ads Data Manager tool to help advertisers easily centralize and activate their first-party data for more effective...
Google gives merchants new brand profiles, AI branding tools
New shopping features aimed at helping merchants better showcase their brands and create visual content using AI technology are now available,...
The Future of Content Success Is Social
What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to...