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Organic reach: What it is and how to improve it in 2026
Organic reach feels harder to earn than ever, with marketers worldwide reporting declines across social media platforms. According to Sprout’s 2025 Content Benchmarks Report, brands saw a 20% year-over-year jump in average inbound engagements. This is evidence that...
Generative Engine Optimization Tools that Marketing Teams Actually Use
If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this issue. These tools help your content get cited by AI platforms, rather than being buried under...
TikTok debuts AI-powered ad automation tools
TikTok unveiled a suite of new AI and automation tools for advertisers at its TikTok World event, aiming to make it easier for brands to create...
New for 2024! Compare 16 top SEO platforms
With over 60% of all website traffic originating from organic search and 91.5% of clicks going to first-page results, businesses that neglect SEO...
Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs
Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize...
Google Analytics GA4 shows real-time users in the last 5 minutes
Google has upgraded its Google Analytics, GA4, real time reports to show users in last 5 minutes. It previously showed users in last 30 minutes and...
Google AI Overviews, clicks and traffic impact: Unraveling the mystery
Google began adding AI Overviews (AIO) to the U.S. search results on May 14. While vaguely mentioning that links in AIO get higher click-through...
Driving traffic but not leads? How to win with SEO and CRO
The Ton has long observed the struggle between SEO and CRO, two bitter competitors. Deliberately competing for dominance in the packed ballrooms of...
Broad vs. deep expertise: How to decide which is right for you
You can either have broad or deep subject matter expertise. The choice is yours. If you’re in the early or middle stage of your career, then this is...
Survey: Shoppers open to using AI search to discover products
Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to...
Bing Search back online after 5-hour outage
Bing Search, and other sites Microsoft Bing powers, experienced global and widespread outages starting around 1:30 am ET today. This led to many...