Ampli.fy

AI Overviews Cut CTR by 23.1% in France

France got AI Overviews on July 22, 2026. We tracked 963 domains in GSC, 28 days before and 9 days after. The most exposed lost 23.1% of their CTR.Read more ›

8 AI Marketing Trends I’ve Seen Firsthand in 2026 (Backed by Data)

The buyer’s journey looks different, because people now research and increasingly buy through AI tools instead of a page of blue links. The tools and processes we use to do marketing work have changed, because so much of it can…Read more ›

Facebook Pages get charged for link posts

After Meta One for Business launched its subscription packages, some managers said their accounts were being limited to two link posts per month.

SEO audits: How to conduct one that drives traffic growth [+ checklist]

At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and fix the...

SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility

Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities, not just keywords. They connect your brand to your industry and offerings to surface you in relevant searches beyond exact matches. Google and…Read more ›

5 CMO Communication Strategies to Secure CEO Buy-in

As I‘ve moved up in my marketing career, I’ve realized how important it is to be on the same page as the CEO. In this recent episode of Marketing...

Ecommerce Customer Journey Mapping [+ Tips & Template]

An ecommerce customer journey map helps you drive better business results whether you’re an ecommerce business owner or a marketing manager for an...

10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should...

How to Use Instagram: A Beginner’s Guide [Expert Insights + New Data]

I fully admit I’m terminally uncool. But as a marketer, I can’t let my lack of swag (rizz? drip?) be an excuse for being behind the times. And with...