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AI Overviews Cut CTR by 23.1% in France

France got AI Overviews on July 22, 2026. We tracked 963 domains in GSC, 28 days before and 9 days after. The most exposed lost 23.1% of their CTR.Read more ›

8 AI Marketing Trends I’ve Seen Firsthand in 2026 (Backed by Data)

The buyer’s journey looks different, because people now research and increasingly buy through AI tools instead of a page of blue links. The tools and processes we use to do marketing work have changed, because so much of it can…Read more ›

Facebook Pages get charged for link posts

After Meta One for Business launched its subscription packages, some managers said their accounts were being limited to two link posts per month.

What is Answer Engine Optimization (AEO) and how does it change SEO?

If you‘re familiar with the world of SEO, I probably don’t have to tell you there's been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s traditional blue links; we’re now optimizing for AI. The shift is called Answer...

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