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AI Overviews Cut CTR by 23.1% in France

France got AI Overviews on July 22, 2026. We tracked 963 domains in GSC, 28 days before and 9 days after. The most exposed lost 23.1% of their CTR.Read more ›

8 AI Marketing Trends I’ve Seen Firsthand in 2026 (Backed by Data)

The buyer’s journey looks different, because people now research and increasingly buy through AI tools instead of a page of blue links. The tools and processes we use to do marketing work have changed, because so much of it can…Read more ›

Facebook Pages get charged for link posts

After Meta One for Business launched its subscription packages, some managers said their accounts were being limited to two link posts per month.

42 top student influencers for UK universities to partner with

UK universities can’t rely on glossy brochures to win students anymore. Today’s applicants, especially young people, want authentic voices, not scripted campaigns. Student influencers deliver exactly that. Through influencer marketing, they share the student...

The 18 social media trends to shape your 2026 strategy

Creating a social media marketing trends report heading into 2026 was an interesting challenge. Trends are no longer linear, or even shaped like a traditional bell curve. They can be splintered and contradictory. Social identities and communities are becoming more...

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