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SEO audits: How to conduct one that drives traffic growth [+ checklist]
At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and fix the...
SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility
Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities, not just keywords. They connect your brand to your industry and offerings to surface you in relevant searches beyond exact matches. Google and…Read more ›
How to extract GBP review insights to boost local SEO visibility
Since the inception of local business listings, companies have explored various methods to acquire more customer reviews. These reviews provide...
Study Shows That Young Consumers are Increasingly Turning to Social for Discovery
New insights into what people are searching for on social and Google.
Meta Announces Dates for its 2024 Connect VR/AI Conference
Connect is where meta has announced a range of major projects and developments.
TikTok Appoints New Legal Counsel to Oppose US Sell-Off Bill
Former Warner legal chief john Rogovin will join TikTok’s defense team.
Snapchat Launches New Ad Campaign to Promote Connection in the App
The promotion aims to help boost Snapchat take-up in the US and the UK.
TikTok Publishes Guide to Father’s Day Promotions in the App
New insights from TikTok to assist in your Father’s Day campaign planning.
X Updates Policies to Allow Sexual Content in the App
X is taking a more liberal view of adult content, which could lead to new monetization opportunities.
Threads Rolls Out Side-Swiping Post Interest UI to All users
Now, you can tell the Threads algorithm what you like and don’t like with a simple swipe.
The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media
Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional...