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Enterprise email marketing shortfalls and the upmarket features to avoid them

Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send. But for enterprise and mid-market teams, doing the basics well is rarely where performance stalls. The gap shows up later —...

TikTok announces featured creators for Hispanic Heritage Month

The app will showcase journalist Fernando Hurtado, musician Jasmine Wesley and comedian Eric Sedeño as part of a larger community celebration.

Snapchat report highlights users’ political engagement

The platform study, released ahead of the U.S. midterms in November, found that nearly 80% of Snapchatters plan to vote.

How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you...

If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]

Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay,...

Adapting to the New Era of Search: SEO Changes in 2024

The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots,...

Crush Your Pitch With This Investor’s Proven Strategies

Elly Truesdellleft her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new...